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June 05, 2005
Apple 98 Campaign
To the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify them or vilify them.
About the only thing you can't do is to ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can
change the world, are the ones who do.
As much as I think it's kinda ironic that they spew this out unbashedly while creating sheep out of humans with their iPods and uber-cool gadgets, I still think it's pretty cool. In a sad counter-conformist, ironic and postmodern sorta way.
Posted by lainey at June 5, 2005 12:58 AM
Comments
Hi there, I was looking for the apple think different spot and your blog happen came up. I agree with your observations about the whole IPOD creating sheeps out of the masses.
But the version of the Think different narration online happens to be have a slight different what you have blogged? Please forgive me for asking, but is there “a longer version apple TVC think different ad” that you’ve seen somewhere?
Posted by: fann at June 10, 2005 03:49 PM
Got it off an old issue of The New Yorker
Posted by: lainey at June 11, 2005 12:26 AM